Comply! APCON – Vetting of Advertisements

Vetting of Advertisements

WHAT IS VETTING?

Vetting of advertisements is the process of submitting advertisement materials for a formal and thorough examination by the Advertising Standards Panel (ASP) prior to the granting of approval or clearance for such materials to be publicized, aired, or printed.

Vetting of Advertisements by APCON - A CSR initiative by CompaiPA

BASIC PRINCIPLES OF ADVERTISING

  • All advertisements shall be legal, decent, honest, truthful, respectful, and mindful of Nigeria’s culture.
  • They should be prepared with a high sense of social responsibility and should avoid misinformation.
  • All advertisements should conform to the principles of fair competition generally accepted in business, and of fair comments expected in free human communication.
  • The aim is to enhance public confidence in advertising and should always be in the interest of the consumer and wider society.

SCOPE AND APPLICATION

The vetting guidelines apply to:

  1. All individuals registered as Advertising Practitioners
  2. All organizations, corporate bodies, and individuals which/who use advertising services

All advertisements and sales promotions require pre-exposure vetting before publication/screening. Turn-around time for obtaining approval is 8 hours, 16 hours, 24 hours, 48 hours, and 2 weeks respectively (conditions apply). It is a sanctionable offense to cause to be aired or published in the print, advertisements which have not been approved by the ASP.

Please contact asp_adacheck@yahoo.com, call 01- 773 3308  or visit any of our APCON offices to speak to a representative and get the required forms.

A corporate social responsibility campaign to ensure all advertisements comply with the APCON guidelines.